
Director
Creative
02 / About
I’m Magdalena Wolak.
I’m a senior marketing and communications leader with over fifteen years of experience building brands, shaping content, and leading growth across agency, in-house, B2B, B2C, and DTC environments. My work has supported national brands including Amgen, Ford, Corby, Interac, and BMO.
This portfolio brings together a considered selection of projects, responsibilities, and outcomes that reflect the breadth and evolution of my professional experience.
03 / Projects
Featured Work
Brand Storytelling
Social, Video & Digital Content
Performance Marketing
Paid Media & Email Campaigns
Thought Leadership
PR, Research & Executive Communications
Sales Enablement
Strategy, Reporting & Revenue Assets
04 / Qualifications
Education &
Credentials
American Marketing Association
Generative AI for Marketing Professional
WPP
WPP Marketing Communications Certificate
University of Toronto
Bachelor’s Degree, English
University of Toronto
Bachelor of Arts – BA, Political Science and Government
Work with intent
Words
With Purpose
At the heart of my work is a simple goal: to make ideas
clearer and decisions easier. I believe the right words can
give complexity meaning, bring structure to information, and
create a genuine connection between a message and the people
it is meant to reach. The best content starts with clarity,
earns attention with purpose, and leaves people with
something they can understand, remember, and act on.
05 / Impact
My Impact
I approach strategy and content with the belief that they shape how people and organizations move forward and engage together. The metrics and feedback below offer a snapshot of that impact.
Years of experience
Portfolio value managed across multi-million-dollar
enterprise clients
People led across multidisciplinary teams and functions
Readers reached per issue
Professional Perspectives